FELIDAE Cat & Kitten, Chicken & Rice and FELIDAE PLATINUM® kibble for cats to a simple round circle. Our two Grain Free FELIDAE kibble formulas – pureSEA™ and pureELEMENTS™ – already feature this round shape cats prefer most.
We want to make it very clear, however, that although the shape of FELIDAE kibble will soon be changing, all of our premium-quality formulas will remain exactly the same. Rest assured – the formulations and every quality ingredient that is currently in the kibble will still be the same in the new round-shaped kibble. The food will still provide the same high quality, natural nutrition for cats and kittens, just in an improved, new round shape that felines favor over other shapes. We believe your cats will love FELIDAE cat food even more than they already do.
Repeat testing has shown this is the shape cats love the most. Also, this new round shape results in less kibble breakage, which means fewer crumbs and less “kibble dust” at the bottom of the bag!
A scientific study was done with five different kibble shapes including an X (cross/star), a triangle, a triangle with a hole, a cylinder, and a round “O” shaped flat disc. The study determined that cats overwhelmingly prefer round kibble over any of the other shapes.
The new round kibble shape will soon begin rolling out to all of our independent retailers across North America. You should begin to see the new FELIDAE kibble in bags featuring the sticker “Cats Prefer Round” on them in the coming months. Depending on an individual store’s stock and turnover, not everyone will have the new round kibble available for purchase at the same time as the product begins to transition into store inventories.
Again, everything you (and your cats!) already love about our premium-quality FELIDAE kibble will remain the same – only the shape is changing for our Cat & Kitten, Chicken & Rice and FELIDAE PLATINUM® formulas. When you have an opportunity to try the new, round FELIDAE kibble, we’d love to know what your cats think of it. Please feel free to leave us a comment below.